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Portable Electric Cooler Bag
for Road Trips
Cools to 32°F · Heats to 140°F · Weighs only 5.5 lbs
a 12V car cooler bag for drinks, lunch, groceries, and daily travel.
Active Cooling & Heating
For Car, Home, Office & Road Trips
• 32°F Cooling & 140°F Heating
• 5.5 lbs Lightweight Design
• No Ice Needed — Car & Home Power
• 6–8 hr Cold Retention When Pre-Cooled
Design Philosophy:
Human-Centric Cooling for Pure Comfort
Jamson Reed
Lead Product Designer & Thermal Engineer
A seasoned expert in thermoelectric cooling systems, dedicated to human-centric design for portable outdoor gear.
Our research identifies the sweet spot: the core refreshing and comfortable temperature range perceived by oral and respiratory mucosal nerves falls between 46°F – 59°F (8°C – 15°C). In high-heat environments, a range of 37°F – 44°F (3°C – 7°C) delivers a crisp, brisk sensation — cool enough to refresh, without numbing your taste buds or dulling the drink's true flavor.
This insight drives every decision in our semiconductor cooling technology. While thermoelectric modules are theoretically capable of reaching extremes as low as -148°F (-100°C), we deliberately chose not to chase maximum cold. Instead, we precision-tune performance to stay within the optimal comfort zone — where cooling feels natural, not aggressive.
Unlike bulky compressor-based systems, our Soft Sided Cooler is engineered around the ideal drinking experience:
-
Carbonated drinks taste most refreshing at 43°F – 50°F (6°C – 10°C)
-
Juices & dairy-based drinks best retain their aromatic profile at 50°F – 59°F (10°C – 15°C)
Every degree is intentional. Every gram is considered.
Human-Centric, Not Extreme Cold, Just Pure Comfort, Lightweight, Efficient.
WOWGO·COOL
Key Competitive Edage
TM
Hyber-Cryo
ThermoBoost
TM
- Dual-Core Active Cooling/Heating
32℉
140℉
(0℃)
(60℃)
* All data are tested by wowgoocool lab at an Amb. Temp. of 77'F (25°C) without loading. (it's temperature at air output port under controlled, sterile, dust-free conditions)
Why Carry 30 lbs bulky car frige?
When a backpack cooler can do !
Lighter Than Car Refrigerator
70
%
5.5
lbs
(2.5kg)
Effortlessly Portable
Find Your Soft Sided Coolers
UNICEF Partnership
With every order, you contribute to UNICEF’s emergency relief work for children in need around the world.
Thank you for choosing to make your purchase meaningful.
Why Choose WOWGO·COOL
🧊 Built with Premium
Practical Components
We never compromise on quality. Each WOWGO·COOL soft backpack cooler features reliable semiconductor cooling tech, delivering consistent performance for all your cooling and heating needs.
🎒 Engineered for Versatile Real-World Use
Our flagship soft sided coolers are built for North American life —equipped with true cooling/heating and an ultra-light design to handle road trips, camping, office days, and grocery runs seamlessly.
💰 Ultra-high cost-performance
Our all-in-one active cooling/heating Portable electric cooler is affordably priced, replacing the need for separate traditional coolers, car refrigerator,and lunch bag — great value without sacrificing quality.
🛡️ A strong after-sales and attentive support
Enjoy free shipping, flexible returns, and a 1-year warranty. We provide detailed user guides and prompt responses to ensure your temperature control experience is worry-free.
50K+
Outdoor Lovers
50
States Served
20+
Scenarios Covered
4.9
Avg.Rating
Founded in 2005, WOWGO·COOL has spent 20 years advancing semiconductor tech, with a mission to redefine portable temperature control. We aim to eliminate the hassle of separate cooling, heating, and storage devices.
By ditching bulky compressors, we’ve engineered ultra-lightweight backpack coolers with true cooling/heating. Designed for North American adventurers, commuters, and home users, our gear fits every lifestyle.
We believe lightweight mobile temperature control is the future of on-the-go comfort.
Our Goal - to make reliable, seamless temperature control accessible everywhere, turning every outing into a comfortable experience.
Recognition of Excellence
Brilliant Reviews by KOLs
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Alexa Young
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