top of page

Free Shipping

1-Year Warrenty

24x7 Service

30 Days Return

backpack cooler-hiking

The World's First

Active Cooling/Heating

Discover Soft Sided Cooler

Ditch bulky compressor car refrigerator, our electric backpack cooler, cools, heats, and insulates anywhere.
5.5 lbs ultralight ideal for medical storage, fitness, baby food, shopping, truck travel, road trips, camping, 

cooler bag

ProCool 2.0 Active Cooling

All-Scennario fit Soft Cooler

  • True Cooling & Heating: 32°F–140°F (0°C–60°C)

  • 5.5 lbs Ultra-Light: Ditches bulky compressors

  • Long-Lasting Insulation: Up to 6–8hr off-grid cold retention

  • All-Scenario Ready: Road Trips | Camping | Office | Grocery

Soft Coolers-Charger Accessories

Design Philosophy:
Human-Centric Cooling for Pure Comfort

Soft Sided Coolers-Dr.Wong profile

Dr.Wong

CEO & Co-Founder

a veteran semiconductor expert, masters thermoelectric cooling for practical outdoor gear.

Our research defines the core refreshing and comfortable temperature range perceived by oral and respiratory mucosal nerves as 46°F - 59°F (8°C - 15°C). For strong cooling needs in high-heat environments, the range of 37°F - 44°F (3°C - 7°C) delivers a brisk yet non-numbing sensation. Excessively low temperatures dull nerve endings, reducing comfort and masking the drink's true flavor.

This principle guides our optimization of semiconductor cooling technology. While theoretically capable of extreme lows down to -148°F (-100°C), we deliberately avoid chasing maximum cold, instead precision-tuning performance within the optimal comfort zone.

Unlike bulky compressor-based systems, our Soft Sided Cooler design prioritizes the ideal drinking experience—just as carbonated drinks are most refreshing at 43°F - 50°F (6°C - 10°C),

while juices and dairy-based drinks best retain their aromatic profile at 50°F - 59°F (10°C - 15°C).

Human-Centric, Not Extreme Cold, Just Pure Comfort, Lightweight, Efficient.

WOWGO·COOL

Key Competitive Edage

TM

Hyber-Cryo

ThermoBoost

TM

- Dual-Core Active Cooling/Heating​

Soft BackPack Cooler-Hyber Cool-Hyber Heat

32℉

140℉

(0℃)

(60℃)

Soft BackPack Cooler-Cooling
Soft BackPack Cooler-Heating

* All data are tested by wowgoocool lab at an Amb. Temp. of 77'F (25°C) without loading. (it's temperature at air output port under controlled, sterile, dust-free conditions) 

Why Carry 30 lbs bulky car frige?
           When a backpack cooler can do !

Lighter Than Car Refrigerator

70

%

5.5

lbs

(2.5kg)

Effortlessly Portable

Soft BackPack Cooler-5.5 lbs light

​Find Your Soft Sided Coolers

backpack cooler-with Cooling/Heating

   New Arrivial 

 30% 

Off

(5.5 lbs | Cooling down to 32℉, Heating up to 140℉, ideal for truck travel, road trip, camping, office & outdoor)

​$342.99

​$239.99

Excluding Sales Tax

Soft Sided Coolers-unicef

UNICEF Partnership

Soft Sided Coolers-unicef logo

With every order, you contribute to UNICEF’s emergency relief work for children in need around the world.
Thank you for choosing to make your purchase meaningful.

Soft Sided Coolers-certification

Why Choose WOWGO·COOL

🧊 Built with Premium
Practical Components

We never compromise on quality. Each WOWGO·COOL soft backpack cooler features reliable semiconductor cooling tech, delivering consistent performance for all your cooling and heating needs.

🎒 Engineered for Versatile Real-World Use

Our flagship soft sided coolers are built for North American life —equipped with true cooling/heating and an ultra-light design to handle road trips, camping, office days, and grocery runs seamlessly.

💰 Ultra-high cost-performance

Our all-in-one active cooling/heating Portable electric cooler is affordably priced, replacing the need for separate traditional coolers, car refrigerator,and lunch bag — great value without sacrificing quality.

🛡️ A strong after-sales and attentive support

Enjoy free shipping, flexible returns, and a 1-year warranty. We provide detailed user guides and prompt responses to ensure your temperature control experience is worry-free.

50K+

Outdoor Lovers

States Served

50

Scenarios Covered

20+

Avg.Rating

4.9

Soft Coolers-road trip scenario

Founded in 2005, WOWGO·COOL has spent 20 years advancing semiconductor tech, with a mission to redefine portable temperature control. We aim to eliminate the hassle of separate cooling, heating, and storage devices.

 

 

By ditching bulky compressors, we’ve engineered ultra-lightweight backpack coolers with true cooling/heating. Designed for North American adventurers, commuters, and home users, our gear fits every lifestyle.

 

We believe lightweight mobile temperature control is the future of on-the-go comfort.

 

Our Goal - to make reliable, seamless temperature control accessible everywhere, turning every outing into a comfortable experience.

​The Latest Blog​

bottom of page